Representation of Asians in advertising images still lacking
More needs to be done to capture and represent Asian culture in advertising images, with…
Browsing: Gen X
Marketing to Digital Natives: How Brand Loyalty Is Changing
Brand loyalty used to be something companies could rely on to grow and retain their…
How a Blog Can Help You Build a Personal Brand Online
Whether you own a company, work in one, or work alone as a freelancer, personal…
How Consumers Want to Receive Retail Brand Communications
Most consumers say they prefer to receive brand communications from retailers via email, according torecent…
Marketing To Women by Life-Stage Brings Opportunity For Product Growth
Marketers tend to focus much attention on various cohorts — Baby Boomers, Gen X, and…
Generation X and why brands should start targeting them
5 Reasons Marketers Have Largely Overlooked Generation X A few weeks ago, Lincoln Financial began…