Cooperation Is Redefining How Companies Succeed in the Global Marketplace
Collaboration and cooperation can be just as effective as competition, according to these experts. The…
Browsing: Digital
Why Being a Celebrity Is Big Business
Portuguese soccer great Cristiano Renaldo has 183 million followers on Instagram, making him the most…
The New Dawn Of Digital Video For Media And Publishing
If you’ve worked in publishing or media in the last few years, you’ve felt the…
The times, they are a changin…
We live in interesting and contrasting times. The world is getting frenetically digital while concurrently…
NEW RESEARCH UNCOVERS BIGGEST DIFFERENTIATOR OF EFFECTIVE MARKETING: BRAVERY
In study of 6,000 campaigns, those that skimped on courage performed considerably less-well than those…
Why the most effective ads don’t look like ads
When outgoing CMO of Unilver Keith Weed made his swan song speech at Global Marketer’s…
Word-of-Mouth Marketing: How to Radically Boost Success
Companies can increase word-of-mouth referrals by existing customers and also the resulting conversion rate of…
7 Brands Killing It With Humor on Twitter
It’s remarkable how brands connect with people when they stop taking themselves so seriously. Everyone…
How brands are injecting creativity into digital
Digital channels are often looked upon as a world of metrics and short-term thinking, but…
Dadvertising: How marketers are using brand images to appeal to millennial dads
Dads smoking cigars. Dads tossing around the old pigskin with their sons. Dads grinning in…