A battle plan for telcos’ digital-attacker brands
Many operators need to transform themselves to cope with new market conditions but have had…
Browsing: Customer experience
How AI Solves One of Marketing’s Greatest Challenges
We asked marketing leaders to tell us about their greatest individual marketing challenge. The number…
Once your purpose is in everything you do, it becomes an indelible part of the…
Customer Experience at Netflix: 6 lessons we can all learn from!
Netflix is one of my top favourite companies when it comes to customer experience. I…
CMO Predictions for 2021
Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers…
Convergence of offline and online brand experiences: Are marketers ready?
Despite the ecommerce boom, in store retail sales are still a significant part of the…
Mobile Marketing Strategies for the Most Unusual Holiday Season Ever
Holiday selling is different this year. We’re in uncharted territory. Rather than panicking, retail marketers…
Marketers: Your Tech Stack Is Hollow
Marketing and technology is a marriage. For better or worse, it’s a partnership where each…
Low digital experience maturity impacting customer experiences in SEA
The rapid migration to digital technologies driven by the pandemic has done little for digital…
Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand
The demands of the pandemic have challenged customer loyalty and increased the value of paid…