
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
In two years, we won’t recognize our jobs in marketing. I believe the world is…
Like many other marketing and business leaders, I have had my fair share of sleepless…
Word of mouth is the most influential form of brand awareness and credibility, with people…
Francesco Federico (Chief Marketing Officer, UK & Ireland at JLL) Francesco is a digital native…
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
By 2022, online spending is anticipated to top $1 trillion. Marketers need to find ways to…
Yannick Bolloré, the global chief executive of Havas, has said the recovery in advertising stock prices…
Many operators need to transform themselves to cope with new market conditions but have had…
We asked marketing leaders to tell us about their greatest individual marketing challenge. The number…