The future customer and how to serve them
Subscription models are becoming increasingly interesting propositions to non-traditional companies entering this space. Manifesto Growth…
Browsing: Customer experience
Customer centricity: What is it really and how do you get it?
Many companies are trying to become customer-centric because customer centricity has been shown to lower…
Only 11% of CMOs lead on customer experience
An overview of CMO leadership on topics of C-suite discussion. Just 11% of C-suite executives…
How to Balance Marketing Automation and Personalization
For any strategy to be effective, it’s important to find a balance. Brands have embraced…
Retail Reimagining: Why Being Great Is no Longer Good Enough
The retail industry is undergoing a major repositioning as legacy stores and brands that were…
MOBILE CX: HOW BURGER KING, CHIPOTLE & MORE ARE GETTING IT RIGHT
For decades, brands competed on price, product, place and promotion. More recently, marketers have gone…
Need more designers? You need a design system
Key takeaways Design is just as important as the technology behind it. With numerous platforms…
A Strategy for Desire: Inside the brain’s brand room
How to nail applied neuroscience In a world where consumers have become accustomed to a…
The Augmented Consumer: How AR and AI are Changing Customer Experience and E-Commerce
Cathy Hackl, Futurist and Co-Author of ‘Marketing New Realities: An Introduction to VR & AR…
Design for the experience economy: Buying the brand experience
Once we streamline the path to purchase, what’s left for experience designers to do? Vertical…