Why the 360-degree customer view is over
Connected communications will revolutionize customer engagement for every business The customer experience arms race—the drive…
Browsing: Customer experience
Total-experience is the new CX: twelve trends transforming customer service
The customer service landscape is rapidly changing as an AI-driven revolution redefines how brands do…
Digital CX Drives Marketing Makeover
Whatever marketers were doing before the pandemic is likely no longer relevant, or at the…
Starting a brand from scratch
Kristen Tomlan, Lippincott alum and founder and CEO of DŌ Cookie Dough Confection, shares how…
Marketing In, Through and Out of The Pandemic
Myth #1: Customers buy more when they have a psychological safety of brick-and- mortar stores Truth: Psychological…
How Understanding the Economics of Attention Can Help Small Businesses Stand Out
SUMMARY Some experts view attention through the lens of scarcity—a critical concept in economic theory. Business…
Virtual Signalling: What virtual status can tell us about the future of brands
Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the…
Enter a new era in retail marketing
PRET A MANGER & THE RISE OF RETAIL SUBSCRIPTIONS Cafe chain Pret A Manger has launched its coffee subscription service in New York…
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
Five significant trends that point to marketing’s future
In two years, we won’t recognize our jobs in marketing. I believe the world is…