YouGov Recommend Rankings 2021 MENA
Word of mouth is the most influential form of brand awareness and credibility, with people…
Browsing: Customer experience
GET TO KNOW… Francesco Federico
Francesco Federico (Chief Marketing Officer, UK & Ireland at JLL) Francesco is a digital native…
How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
How Can AI Help us Close CX Gaps?
By 2022, online spending is anticipated to top $1 trillion. Marketers need to find ways to…
Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’
Yannick Bolloré, the global chief executive of Havas, has said the recovery in advertising stock prices…
A battle plan for telcos’ digital-attacker brands
Many operators need to transform themselves to cope with new market conditions but have had…
How AI Solves One of Marketing’s Greatest Challenges
We asked marketing leaders to tell us about their greatest individual marketing challenge. The number…
Once your purpose is in everything you do, it becomes an indelible part of the…
Customer Experience at Netflix: 6 lessons we can all learn from!
Netflix is one of my top favourite companies when it comes to customer experience. I…
CMO Predictions for 2021
Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers…