AI-powered marketing and sales reach new heights with generative AI
AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way…
Browsing: Customer experience
Building a Great Customer Experience in the Metaverse
More and more firms are turning to the emergent metaverse as a way to reboot…
A Conversation With McDonald’s Tariq Hassan On ‘Brand Performance’ Marketing + The Future Of Consumer Empowerment
The most important building blocks for success in our post pandemic world continue to be…
Linking the customer experience to value
Many customer-experience transformations stall because leaders can’t show how these efforts create value. Patiently building…
You can’t move too fast: A conversation with Andy Penn
As CEO of Telstra, Andy Penn reinvented the company’s product offerings, digital capabilities, overall structure,…
Marketing Is Harder Than Ever, But Your CX Doesn’t Need to Suffer
Tactics to enhance your customer experience In speaking to marketers of all stripes—from startups with…
CX without design only gets you halfway
When mapping out the customer journey, combining traditional CX practices with user-centered design processes has…
Customers Want Personal Advisors, Not Advertisers
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
Why the 360-degree customer view is over
Connected communications will revolutionize customer engagement for every business The customer experience arms race—the drive…
Total-experience is the new CX: twelve trends transforming customer service
The customer service landscape is rapidly changing as an AI-driven revolution redefines how brands do…