The Hidden Threat to More Intelligent Marketing
“We all know women deserve less money than men, right?” If machines could talk, that…
Browsing: Customer experience
Same Circus, New Monkeys!
The world is going digital at a frenzied clip. It’s gone from being the flavour of…
Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
From Physical to Digital and Back Again: Three Ways for Brands (B2C or B2B) to Stand Out
There is a clear trend of B2C brands that once existed only online opening physical…
Eight points to remember when building mobile brand experiences
Wavelength’s Dr Darren Coleman outlines the eight points marketers need to keep in mind when…
Why Fintech Is Disrupting Traditional Banking
Fintechs are growing rapidly. Their range of offerings and number of customers are expanding as…
47 Best New Retail Concept Stores in the World
The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept…
Why Focus On Customer Experience? Here’s Why.
There’s a lot of buzz in the business world about customer experience – how it’s…
The future customer and how to serve them
Subscription models are becoming increasingly interesting propositions to non-traditional companies entering this space. Manifesto Growth…
Customer centricity: What is it really and how do you get it?
Many companies are trying to become customer-centric because customer centricity has been shown to lower…