A battle plan for telcos’ digital-attacker brands
Many operators need to transform themselves to cope with new market conditions but have had…
Browsing: Creativity
The Hard Truth About Customer Lifetime Value
The CMO Council found that 80% of marketers have a limited understanding of customer lifetime…
Are 15-minute cities the future?
The concept of the 15-minute city is slowly gaining traction across the globe as policy…
How striving for wisdom makes us better marketing pros
Wisdom is the ability to think and act using knowledge, experience, understanding, common sense and…
A wake-up call: why brands should be helping us get a good night’s sleep.
Katie Mackay-Sinclair has been helping Ikea share the virtues of sleep for years. She says…
Advertising in 2030 after the impact of 2020
Making public predictions is a notoriously embarrassing pursuit – think the Titanic is unsinkable and…
What Cobra Kai secretly teaches us about the importance of TV for brands
YouTube has massive reach and can drive significant impact for advertisers, but TV remains the…
NO MORE TABOOS: WHY BRANDS ARE TELLING THE UNVARNISHED TRUTH ABOUT BODILY FUNCTIONS
Images and frank talk about breastfeeding, periods and ‘poop’ hit the marketing mainstream—like it or…
Reclaiming our sense of self through social media: Think Forward.
We Are Social’s ‘not another trends report’ is a dispatch from the changing social space.…
How brands can navigate mistrust, misinformation, and multiple mindsets
Each year the landscape that marketers face becomes more complex. Mobbie Nazir, We Are Social’s…