Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content
Updated analytics product will help marketers and publishers target surveys to specific users Google wants…
Browsing: Content Marketing
The 3 E’s of Brand Admiration (and How Marketers Can Foster Them)
I’m not an energy-drink person. The color and taste of the stuff kind of creeps…
New study reveals best time to show ads
There’s plenty of research and data that shows the best time to tweet or when…
Why Everyone at Your Company Needs to Care About Customer Experience
We’ve all heard that Big Data, content marketing, mobile, or social are “the future of…
7 TIPS TO CREATE VIDEO ADS THAT MOVE CUSTOMERS TO ACTION
By now you should know: if content is king, video content is the undeniable emperor…
How to Successfully Become an Online Brand Publisher [Infographic]
Create high-quality brand content that attracts and engages your customers. The following tips can help…
Content and Engagement
What Coca-Cola has learned from publishers In 2013, Coca-Cola took a risk: It replaced…
4 Ways Your Sales Team Should Be Using LinkedIn (But Probably Isn’t)
It’s sales 101 to use LinkedIn as a prospecting tool, but are you really squeezing…
Why social media users unfollow brands
Too Many Promotional Brand Posts Drive Users Away (Report) Without an audience, a business’ social…
The stumbling blocks to marrying programmatic buying and native ads
The shift to native ads that more closely resemble site content has proven effective for publishers,…