A Digital Dozen: 12 Traits Of The Truly Creative CMO
The rise of data-driven marketing might seem to suggest a corresponding decline in the value…
Browsing: Content Marketing
Articulating the Power of Content Marketing for Brands
Content Source: Demand Metric This article first appeared in www.fuelingnewbusiness.com
How KFC gets the media to do their marketing for them
Last week KFC released a chicken-scented sunscreen, which “sold out” in three hours. You’ll no doubt…
Content Marketing Isn’t Really About Your Content
Marketers put an incredible amount of focus on their content. And you can’t blame them,…
Rebranding Fashion In The Age Of Instagram
In rebranding the fashion company Milly, Sagmeister & Walsh created 400 images for social media,…
Six Essentials for Good Storytelling—and Great Content Marketing
“Storytelling” is often used loosely as a term for good writing. Which makes me wonder:…
3 Keys to Creating Engaging Content
There’s nothing more frustrating than spending hours on a piece of content that you hope…
How to Connect With Traditional Media Influencers
Are you seen as an expert in your industry? Want to develop relationships with the…
How Teens Actually Feel About Social Media Ads
It turns out they don’t hate all of them Kaci Owens, a 16-year-old high school…
Brands need to find a strong and authentic voice
CMO interview: Fox Sports head of marketing on driving your social brand The sports and…