A wake-up call: why brands should be helping us get a good night’s sleep.
Katie Mackay-Sinclair has been helping Ikea share the virtues of sleep for years. She says…
Browsing: Content Marketing
Advertising in 2030 after the impact of 2020
Making public predictions is a notoriously embarrassing pursuit – think the Titanic is unsinkable and…
What Cobra Kai secretly teaches us about the importance of TV for brands
YouTube has massive reach and can drive significant impact for advertisers, but TV remains the…
NO MORE TABOOS: WHY BRANDS ARE TELLING THE UNVARNISHED TRUTH ABOUT BODILY FUNCTIONS
Images and frank talk about breastfeeding, periods and ‘poop’ hit the marketing mainstream—like it or…
Reclaiming our sense of self through social media: Think Forward.
We Are Social’s ‘not another trends report’ is a dispatch from the changing social space.…
How brands can navigate mistrust, misinformation, and multiple mindsets
Each year the landscape that marketers face becomes more complex. Mobbie Nazir, We Are Social’s…
Are You Mastering AI? Or Will AI Master You?
Black swan events, like the global pandemic, show the shortcomings of analyzing historical data to…
Consumer sentiment on COVID-19 in 2021: Five actions for brands.
A second ‘Roaring Twenties’ complete with ‘sexual licentiousness’ and ‘reverse religiosity’ is likely after the…
Why the Future Doesn’t Need Us
Why the future doesn’t need us. Our most powerful 21st-century technologies – robotics, genetic engineering,…
Helping hands: the real value of mentorship in the ad industry
Both informal and organized mentorships have long been popular within the ad industry, and the…