Customer Experience at Netflix: 6 lessons we can all learn from!
Netflix is one of my top favourite companies when it comes to customer experience. I…
Browsing: Competitive advantage
Marketers: Your Tech Stack Is Hollow
Marketing and technology is a marriage. For better or worse, it’s a partnership where each…
The Third Place: Being Given a Second Innings
Starbucks is about to look a lot different—and COVID-19 is only part of the reason…
GET TO KNOW… Peter Weingard
Peter Weingard is an award-winning marketing executive who has helped top brands like West Elm,…
Bridgewater Investments Founder Ray Dalio: Invest in Idea Meritocracy
The investment icon says a system of thoughtful disagreement creates competitive advantage. Paperboy. Snow shoveler.…
How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps…
Celebrate the Rule Breakers: Why Unsafe Thinking Leads to Innovation
Playing it safe no longer gets results in the business world, especially with so many…
How to Stand Out: Make Yourself Equal and Then Make Yourself Different
Knowing what makes you different gives you a competitive advantage that cannot be matched. Standing…
Three Mad-Scientist Marketing Methods to Ignite Business Growth
If you were asked to define your next move to ignite revenue growth, would you…
What Can Brands Learn From The Banking And Finance Revolution?
We’re in the middle of a global banking and finance revolution. Consumer attitudes to banking…