GET TO KNOW… Peter Weingard
Peter Weingard is an award-winning marketing executive who has helped top brands like West Elm,…
Browsing: Competitive advantage
Bridgewater Investments Founder Ray Dalio: Invest in Idea Meritocracy
The investment icon says a system of thoughtful disagreement creates competitive advantage. Paperboy. Snow shoveler.…
How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps…
Celebrate the Rule Breakers: Why Unsafe Thinking Leads to Innovation
Playing it safe no longer gets results in the business world, especially with so many…
How to Stand Out: Make Yourself Equal and Then Make Yourself Different
Knowing what makes you different gives you a competitive advantage that cannot be matched. Standing…
Three Mad-Scientist Marketing Methods to Ignite Business Growth
If you were asked to define your next move to ignite revenue growth, would you…
What Can Brands Learn From The Banking And Finance Revolution?
We’re in the middle of a global banking and finance revolution. Consumer attitudes to banking…
Arianna Huffington on the link between leadership and well-being
Better sleep and less stress can improve your performance. The Thrive Global founder shares some…
60% of marketers say they aren’t getting support to improve media knowledge
As digital and programmatic developments usher in a new era of marketing, major brands are…
Managing the marketing mix: focusing effort to maximise impact
Marketing is everything when it comes to business success and prosperity. A brand may be…