Advertising June 5, 2023 0 AD WRITING INSIGHTS—20 EXPERT TIPS FOR CRAFTING COMPELLING MARKETING COPY You can totally ignore these—but please, for the rest of us, don’t Coming up with…
Design September 19, 2020 0 How Did MTV Become the ‘Ridiculousness’ Network? The channel once known as a home for music videos and, later, reality television, has…
Branding June 9, 2020 0 The risks and rewards of humour in COVID-19 Humour hasn’t been the first option for most brands approaching their communications at this time,…
Branding September 30, 2018 0 Being funny can make you money. Just ask Apple, IBM, and Taco Bell Even the world’s most buttoned-up companies are incorporating yuks into their branding, and for a…
Advertising April 13, 2016 0 The integration of comedy and advertising Ad Agency Enlists Comedians to Get the Creative Juices Flowing An artist writes up ideas…