H&M is one of fashion’s biggest polluters. Now its foundation is on a $100 million quest to save the planet
The world is drowning in clothes. While curbside recycling programs have existed for half a century,…
Browsing: CMO
You Need a Rapid-Response Team for the New Era of Fast Advertising
“Fast advertising” was propelled into the marketing spotlight with the debut of Aviation Gin’s clever marketing…
Shutterstock makes a $75 million bet that the future of photography won’t always involve cameras
Take a second look at a stock photo of a coffee cup or soup can,…
How to Use Buyer Personas to Understand Your Customers in a Post-COVID World
Sales are the engine of your business, and the ability to make sales hinges on…
Once your purpose is in everything you do, it becomes an indelible part of the…
The Art and Science of Boarding an Airplane in a Pandemic
JASON STEFFEN STUDIES planets in other solar systems. His most famous work—OK, second-most famous work—was with NASA’s…
Four marketing strategies to increase app store downloads and engagement
Making your app stand out is daunting but not impossible. Crack app store algorithms, stand…
GUESS WHO’S DOMINATING ONLINE SHOPPING?
While morons in the marketing industry continue to obsess over Gen Z and Millennials, here…
The 14 most important books for designers to read right now
Designers in 2021 face some of the biggest challenges of their careers as they help rebuild a…
We Need a Better Algorithm
In the late Nineties, Yahoo was the Internet. Technically it was a human-compiled directory of…