Is sponsored content is the future of all advertising?
Mic CEO Says All Advertising Will Be Branded Content With a younger generation increasingly blocking…
Browsing: CEO
A brand bridging the revenue gap
Gap Inc. Trims Old Navy and Banana Republic in Brand Overhaul Gap Inc. reported quarterly earnings on…
Why some brands see Facebook as live-streaming’s future
10 Big Reasons For Marketers To Like Facebook Live Live streaming is suddenly one of…
Can Tesla scale up without watering down its brand?
Tesla Speeds Ahead in the Electric Vehicle Market “The Week that Electric Vehicles Went Mainstream,”…
Strategies for Leading your Company through a Successful Rebrand
Rebranding a business is a great opportunity for a company to show how it has…
American Airlines CEO: Think Like a Startup
Doug Parker talks risks, relationships, and rewards as the head of a $42.7 billion company.…
How to be a creative agency CEO
Managing the organised chaos of an ad agency requires a certain approach and a special…