How we can restore consumer trust in brands
The loss of consumer trust is a huge threat to brands. As our economy undergoes…
Browsing: BrandKnew
How Digital Tools Support Hyper-personalized Customer Experiences
Digital technologies are transforming every aspect of our lives – at home and at work…
Dunkin’, WW and IHOB: When Do Name Changes Pay Off?
What’s in a name? A lot if you’re an established brand like Dunkin’ Donuts, which…
BRAIN MATTERS: USING PSYCHOLOGY TO HELP IMPROVE MARKETING QUALITY
The more we understand how humans think and behave, the better we can tailor our…
6 Great Examples of Brands Using Twitter Effectively
Twitter may not be the flashiest or trendiest social network the past few years. It’s…
The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. For Sears, the…
Connected care – what it takes for brands to go from good to great
Most good brands tick four out of five boxes required for greatness. What are they…
Clooney’s ‘Quest’: 5 Questions With Nespresso CEO Guillaume Le Cunff
George Clooney is back with Nespresso in his first worldwide campaign. “The Quest” find Clooney suited…
THESE NEW TRICKS CAN OUTSMART DEEPFAKE VIDEOS—FOR NOW
FOR WEEKS, COMPUTER scientist Siwei Lyu had watched his team’s deepfake videos with a gnawing sense of…
HOW CPG BRANDS AND RETAILERS CAN REMAIN COMPETITIVE AMID SEISMIC CHANGE
Despite a growing economy, consumer packaged goods (CPG) brands are reeling from big shifts in…