Record-breaking brands: how (and why) you should attempt a Guinness World Record
It’s in our nature to be intrigued and excited by extraordinary achievements, says Doug Male…
It’s in our nature to be intrigued and excited by extraordinary achievements, says Doug Male…
Advertisers are accustomed to guiding prospects through the traditional marketing AIDA (attention, interest, desire and…
In the older days of marketing, back in the early 2000s, a few brave CMOs…
Most celebrities aren’t brands. Legendary icons are. As agents for some of the most legendary…
The augmented reality we see today is merely the tip of a forthcoming iceberg, according…
New intelligence from the podcast sector proves the value of understanding context in delivering material…
Blockchain technology is all the rage now. With its history as the technology underlying bitcoins,…
SOMEWHERE BETWEEN 2 and 3 billion years ago, what scientists call the Great Oxidation Event, or…
The sharing economy is built upon service and interaction designs that engender interpersonal trust. Healthcare…
Low-Tech Magazine’s new website is solar-powered, which means it goes offline in cloudy weather. The…