Atlanta: An Airport Case Study in Trying to Manage Plastic Waste
Airlines are big perpetrators of plastic pollution in the aviation industry, but airports are part…
Browsing: BrandKnew
Precision marketing set to spike in Asia Pacific: Nielsen
Precision marketing, long touted to enable advertisers to understand consumers’ purchase journeys, execute personalised communications…
Getting the visuals right in local markets
Global marketers should pay the same level of attention to the visuals they use in…
The Predictive Marketing Analytics Buying Checklist
To help B2B marketers make the right choice, reference the Predictive Marketing Analytics Buying Checklistto formulate…
These bookshelves are designed to last your entire life
The Detroit-based furniture startup Floyd is releasing a modular shelving system that can change and…
Apple Maps is catching up to Google Maps. Here’s how it can beat it
Apple is already beating Google in some key areas—and others should be easy fixes. Apple…
The Body Shop rediscovers its mojo
The Body Shop, the health and beauty manufacturer and retailer, is making activism a core…
Why B2B brands need to invest in brand marketing
Creativity and storytelling were previously seen as a luxury afforded to B2C brands but B2B…
THIS NEAT DESIGN COULD MAKE A PLANE’S MIDDLE SEATS TOLERABLE
OF THE MANY simple truths in the world, Hank Scott picked an especially stubborn one to…
Five Steps to Building Trust With Thought Leadership
About 50% of B2B marketers believe thought leadership builds trust in their organization. However, among actual buyers,…