Why AI can’t fix content moderation
Behind the Screen: Content Moderation in the Shadows of Social Media Content moderation is a…
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Deconstructing premiumisation with Ehrenberg-Bass
Premiumisation is about more than simply launching a premium brand – and even if it…
Want a Job in the Future? Be a Student for Life
New digital technologies are expected to take away many jobs. They will also create several…
Why the most effective ads don’t look like ads
When outgoing CMO of Unilver Keith Weed made his swan song speech at Global Marketer’s…
Why these brands are nailing Instagram Stories
8 Tips on How to Create Effective Instagram Stories and Stories Ads At Facebook’s F8 2019 conference back…
Is Your Brand Tailoring Messages or Stalking Consumers?
Personalized marketing is all the rage, but how can you walk the line between creepy…
What McDonald’s Latest Acquisition Means for Marketers
Personalization has long been viewed as the purview of digitally native companies. Now McDonald’s will…
Apple’s ‘radical candour’ with agencies
When it comes to product development, Apple says ‘no’ more often than it says ‘yes’,…
How Brands Streamline Their Agency Partnerships
Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in…
Reframing Marketing. Reinventing Business.
Why Marketing Needs a 5th P… And, it’s Not Purpose! Every marketer has heard of…