SPORTS DATA: MAKING BUNDESLIGA CLUBS EVEN BETTER
In our latest Focus: Tomorrow video, we find out how the DFL’s innovative measures work in a…
Browsing: BrandKnew
How six-second TV ads capture attention
Many of the dynamics influencing six-second television ad performance vary compared with longer commercials, according…
A redefinition of customer-centricity
To be successful in future, brands will need to ditch long-held and generic demographic segmentation…
The Science of Breakthroughs: What Holds Some Ideas Back?
Why do some scientific breakthroughs take off while others languish in the shadows? In their…
Word-of-Mouth Marketing: How to Radically Boost Success
Companies can increase word-of-mouth referrals by existing customers and also the resulting conversion rate of…
How to Build a Competitive Advantage for Your Brand with AI
Brands that rely on content marketing are in trouble. In 2018, only 37% of B2B…
The Path to Finding Your Ideal Ad Creative
Businesses of every size want to make customer and revenue growth their priorities, but achieving…
7 Brands Killing It With Humor on Twitter
It’s remarkable how brands connect with people when they stop taking themselves so seriously. Everyone…
How brands are injecting creativity into digital
Digital channels are often looked upon as a world of metrics and short-term thinking, but…
f You Want Your Marketing Campaign To Succeed, Choose Your Words Carefully
Word choice is a crucial component of any marketing strategy. In the realm of clean…