Give Your Content Marketing the Effectiveness Edge
Does your content work? Is it effective? These questions sound simple, but answering them can…
Browsing: BrandKnew
Designing Packaging for Consumers’ Reality
When it comes to a product’s success, it is all about the consumer. If it…
The CMO Payoff for Aligning Creative and Marketing
Studies and countless anecdotes show that CMOs are increasingly taking work in-house and building internal…
Balancing Act: How to Embrace Both Intuition and Structure in a Creative Freelance Career
Illustrator and artist Laura Chautin on honing creative impulses and embracing support of a community…
Driving Brand Growth: CEO Torque
Travel’s most forward-thinking insiders will gather September 18–19 for our annual Skift Global Forum in New York.…
Marketers struggle to ‘energise’ in-house creatives
In-house agencies promise many benefits for brands, including brand knowledge, cost efficiencies and agility, but…
Education needed in programmatic audio
While marketers are conservative in their approach to allocating significant budgets to audio, there is…
GOOD NEWS! IT JUST GOT EASIER FOR YOU TO SUGGEST NEW EMOJI
IF YOU WANTED to send a tweet using Mayan hieroglyphics, or call upon the Phaistos disc…
Brands are replacing sectors (and what this means)
Among the most widely used phrases in articles, conferences and meetings nowadays are variations on…
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…