Use customer insights and data to deliver better diversity and inclusion in advertising
Advertising hasn’t cracked the issues it faces around diversity and inclusion, but Majbritt Rijs has…
Browsing: BrandKnew
Use Cases for AI in Email
In the nearly 50 years since email was invented, people have spent a great deal…
The Dark Side of Artificial Intelligence in Marketing
I spend an inordinate amount of time thinking about artificial intelligence and its applications for…
Advertising Week report: Viewability alone can’t predict ad effectiveness
Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad…
How Swag.com Turned A Great Domain Name Into $6 Million In Sales In Four Years
Young, hip, digitally native brands love swag – t-shirts, jackets, notebooks, and promotional products with…
‘It’s very transactional’: Confessions of a marketer on working with influencers
Luxury hotels are particularly inundated with hundreds of requests from influencers, so much so that one…
The 2020 election ignites a new debate: Does political advertising belong on platforms?
The ongoing debate about political advertising on platforms has reached its natural conclusion — with…
Personal Branding Trends That Should Be on Your Radar in 2020
Every entrepreneur knows that personal branding is a necessity, but many fail to do it…
47 Best New Retail Concept Stores in the World
The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept…
How Data-Driven Marketing Builds Trust
Data collection is core to marketing strategy, now more so than ever, allowing marketers to understand…