The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
Browsing: BrandKnew
Creation of The Attention Council puts focus on ad placement quality
With consumers bombarded by thousands of advertising messages every day, and with the great majority…
Three Waves: Tracking the Evolution of India’s Startups
Entrepreneurship is embedded in India’s economy and culture. This opinion piece traces the roots of…
Has the Sharing Economy Disrupted Marketing? Not Quite…
The sharing economy has been revolutionary for consumers. Enabled by the internet, they have more…
How McDonald’s does mix market modelling – the secret marketing sauce
Upping its order on digital, cooking up market mix modelling and serving up KPIs for…
Instagram Removing Likes Could Boost Social Commerce and Retail Measurement
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer…
The role of news brands in multi-media campaigns
News brands affect behaviour change at two key points in the buying journey, according to…
The New 4Ps of Marketing
Back in college or at some point in your career, you learned about the 4Ps of…
The Truth About Open Offices
It’s never been easier for workers to collaborate—or so it seems. Open, flexible, activity-based spaces…
The 10 Most Valuable Global Brands
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants,…