How shopper marketing is changing
Many brands are failing to monetise at the shelf, with a poor shopper marketing strategy…
Browsing: BrandKnew
Brands, agencies seek ad efficiencies by going direct
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency…
Why Focus On Customer Experience? Here’s Why.
There’s a lot of buzz in the business world about customer experience – how it’s…
Go to Market Strategy – The Cost of B2B Direct Selling
The effectiveness of a companies go to market strategy will be directly correlated to a…
How Do You Find Clients? Designers Share Their Best Advice
The competition is only getting stronger. Here’s how to get noticed and snag clients in…
30% of B2B marketers own up to delivering a ‘poor’ digital experience
Close to a third of B2B marketers have given a brutally frank assessment of their services in…
What Artificial Intelligence Means For Customer Loyalty Marketing
It seems like everyone is trying to identify how artificial intelligence (AI) can benefit their…
How synesthetic marketing can boost brands
Marketers of products like chocolate, beer, honey and even marijuana could benefit from adopting a…
The future customer and how to serve them
Subscription models are becoming increasingly interesting propositions to non-traditional companies entering this space. Manifesto Growth…
Brands need to build in ‘citizenship’, says Pritchard
Brands are learning that balancing growth with doing good is a fundamental consumer expectation, according…