The best way to fix your open plan office? Plants, and lots of them
The design studio New Territory is launching a collection of office plants meant to serve…
Browsing: BrandKnew
Customer centricity: What is it really and how do you get it?
Many companies are trying to become customer-centric because customer centricity has been shown to lower…
How to make your brand worth talking about
Brands that rise above the noise have three things in common. Here’s how to get…
Finding Your Voice: Why Confidence Is Key to Persuasion
Pulitzer-prize winning poet William Carlos Williams wrote, “It’s not what you say that matters but…
A peek into the Best Global Brands
Amazon Surges and Facebook Falls Again in Report on Brand Value Facebook Inc. slid again in a…
Is Your Brand Engaging or Intrusive?
A brief guide to developing constructive consumer relationships. Managing a brand is a little like…
The age of the operator: What the new cluster of digital-media acquirers are doing differently
Digital-media-merger-mania accelerated towards the end of 2019. In the past couple of weeks alone, Vice…
Shifting Influence: Micro-Influencers Prove That Influencer Marketing Is Far From Dead
The following is a guest post by Brett Zucker, CMO at Monotype. Chief Marketing Officers and their teams…
Why digital advertising must find a cookie substitute
Firefox nudges advertisers toward cookie alternative If the news last month that third-party trackers would…
Why We All Need a Mentor, or Two
Three creatives reflect on the relationships that have transformed their work and lives, from big…