How a hybrid in-house/agency model works for 3M
3M, the owner of brands like Post-it notes, Scotch tape and Scotch-Brite cleaning products, has…
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COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a…
The future is not what it used to be: Thoughts on the shape of the next normal
The coronavirus crisis is a world-changing event. Here are seven elements for business leaders to…
What role does your brand play in this new state of culture
Balancing Empathy with Sustainability: Liquid Death CEO Discusses the Evolution of Canned Water With the…
10 Brands Upping Digital Advertising Spend
We’re officially into month 3 of social distancing. Who is using this opportunity to ramp…
OUR INVINCIBLE IGNORANCE
The disgrace of online advertising reached some kind of wretched crescendo this week as a…
Technology and Wisdom: The twain has to meet
Right now they seem to be at the opposite ends of the spectrum. Maximum potency…
AN ASTONISHING VISUALIZATION OF JEFF BEZOS’ WEALTH, AND THE MUST-READ REPORT ON THE STATE OF AGENCIES
Plus: good news for Shopify, and a political attack ad goes viral with a little…
SARAH HOFSTETTER ON E-COMMERCE TRENDS AND WHY SHE LEFT AGENCY LIFE
The former 360i CEO joins the ‘Ad Lib’ podcast to discuss her new job at…
Customer Centricity in the Digital Age
AI is helping retailers customize their offerings, create personalized experiences, and make shopping more convenient.…