Corporate Responsibility in the Digital Era
Corporate digital responsibility spans four areas — social, economic, technological, and environmental — that should…
Browsing: BrandKnew
Prepare to Protect Your Customers’ Voices
Digital assistants are always listening, creating a significant security risk as the threat of voice-based…
Marketing Meets Mission
A beer brand might seem an unlikely ally in the campaign to end violence against…
Half of online adspend never reaches publishers, new study finds
A major study has revealed the alarming extent of the labyrinth-like supply chain involved in…
Three lessons from the most effective campaigns
The COVID-19 pandemic has seen brands attempt to shift emphasis from simply selling a product…
Business and the changing idea of marketing as a concept!
If you are one of those organizations and marketer who embraces convention, no one will…
Occasion marketing in the age of COVID-19
The Hershey Co., the candy manufacturer, is adopting a flexible approach as it maps out…
Discovery-Driven Digital Transformation
What’s your digital strategy? That simple question often throws the CEOs of traditional companies into…
From Apocalypse to Supernova: How the Pandemic Is Changing U.S. Retail
If the last several years have been an apocalypse for American retail, the last few months…
Media owners offer creative help
Media owners are offering a range of services in an attempt to keep advertisers on…