The Real Benefit of Branding and How to Achieve It Without Breaking the Bank
Early on, LinkedSelling co-founder, Ben Kniffen sat in an office with a potential client. As…
Browsing: Brand Strategy
Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts
Dive Brief: Chief marketing officers for the first time are prioritizing brand strategy ahead of…
How to Create Engaging Social Media Campaigns That Get Attention
Getting people’s attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms,…
Helping Brands Bridge The Gender Gap
As global expectations around gender equality shift, brands need to act fast to remain relevant.…
Brands in a pandemic world: insights from Kantar’s COVID-19 Barometer
New research from Kantar uncovers how people’s media habits, attitudes and expectations can guide brands’…
Consider the Creme egg: Mondelez looks to streaming
With the launch of a new campaign for a unique marquee product, Mondelez is betting…
A peek into the Best Global Brands
Amazon Surges and Facebook Falls Again in Report on Brand Value Facebook Inc. slid again in a…
We need a new ‘third way’ to set marketing budgets
Zero-based budgeting hurts long-term brand-building, while advertising-to-sales ratios are entirely arbitrary. There’s a much better,…
On The Decision to Hire a PR Agency vs. Pitching the Media Internally
One dilemma that startups and early stage companies/projects face is whether to hire a PR…
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…