How do you bring a brand to life?
Humans are wired to feel connected to others when they find interests, traits or experiences…
Browsing: Brand Strategy
Data and value – balancing brand interest with the need for consent
Data, value and consent – living in the embryonic age of privacy management In an…
A closer look at creating a strong brand identity
This is a condensed version of a complete guide to brand identity. For the complete,…
Brands need a strong identity to succeed
Savvy Startups Like Casper and Brandless Are Investing in Brand Image First — and You…
The CEO’s guide on how to avoid the seven sins of branding
With global economies blooming, many executives seek a forward-looking and aspirational perspective that can be…
A Leader Evolves: How Santander Is Refreshing Its Brand
The Economist calls Santander Bank the “king of the Eurozone” while British magazine The Banker crowned it “Global Bank…
How to Create Engaging Social Media Campaigns That Get Attention
Getting people’s attention on social media is more difficult than ever. Getting people’s attention on…
Could “Just Do It” be the best brand story ever?
How Nike Tells Its Brand Story Across Multiple Channels The idea of brand storytelling sounds…
From Cookie Monster to Law & Order, 11 Brands Jumping Into Twitter’s New 280-Character Craze
The trend is not necessarily a good thing Twitter’s latest feature, allowing tweets to be 280-characters long…
This Brand Strategy Can Make Your Startup Look Bigger Than It Is
When Leslie Ziegler joined the founding team of Rock Health in 2010, she had an enormous task ahead of…