Could mocking anti-vaxxers increase app downloads? Chicken chain Nando’s is betting on it.
In 24 countries on 5 continents, fast-casual restaurant chain Nando’s is known for its flame-grilled…
Browsing: Brand Strategy
Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
How do you solve a problem like… turning around a declining brand?
Each week, we ask agency experts from across the world and the ad business for…
The worlds most Valuable Brands 2021
… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
Festive marketing offensive: Should brands stay away from religion?
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid…
Your office air is making you stupider
A landmark study should have all businesses rethinking their offices. It’s a sickening irony: Our…
60/40 branding-demand generation best on LinkedIn
LinkedIn Shares New Insights on the Benefits of a Combined ‘Brand and Demand’ Approach [Infographic]…
The feminine brand name advantage
Brands with linguistically feminine names are more likely to convey warmth which, in turn, can…
The Neuroscientist, The Storyteller, and The Power of Brand Imagery
What makes art art? Why is art so important to humanity? These are big questions…
From niche to mainstream: Why alternative meat needs a new name and a better story
Alternative protein brands need to find new ways of appealing to potential customers. It’s fair…