Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
Browsing: Brand Strategy
Ryan Reynolds is the unlikely hero for the ad industry
Ryan Reynolds co-founds nonprofit to help make creative careers accessible He’s known for his hilarious spots on…
Why Today’s Ad Industry Could Never Produce the Next Warhol
Be patient and let unconventional talent find their calling There has been a lot of…
Uber Files: Will the brand pull through?
Industry experts say smart and relevant marketing can help Uber get over the controversy Just…
‘Somewhere Yes’ Explores What Pervasive Branding Has Done to Our Brains
“How did life turn into something that needs to be performed, not lived?” Beat Kaspar…
Want Fresher Creative? Stop Siloing Your Agencies
4 strategies to avoid the copycat sea of sameness Modern brands are increasingly complex, the…
What is a copywriter?
Adland needs to reclaim the term because it has been cheapened and debased. The answer…
How a small change to U.S. quarters is part of a big trend in logo design
A subtle change on the front of the 2022 U.S. quarters mimics a shift in…
The data-driven future of storytelling: MIT’s Deb Roy on the message and the medium
The head of MIT’s Center for Constructive Communication talks about how data can help storytellers,…
Can Amazon Prove It Has Style?
Amazon may have the Midas touch, but will its effort to open a clothing store…