Marketing in the metaverse: An opportunity for innovation and experimentation
Although widespread adoption of the metaverse may take some time, leading brands are already rewriting…
Browsing: Brand Strategy
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a…
Industry Forum: Do advertising awards equate to brand success?
We asked: Do advertising awards equate to brand success? Ali Aboukhreibe Director of strategy, Boopin…
Lessons from Cannes Lions: Making the case for creative effectiveness
Growth, measurement, sustainability and cultural relevance were the key talking points driving the creative effectiveness…
Brands Try Turning NFTs From Kitschy Collectibles Into Something Utilitarian for Consumers
New NFTs come with perks like freebies, club membership and access to brand executives Marketers…
GOOGLE LIES, NOBODY CARES
ACT I: It’s 2020. Google is starting to feel uneasy about the outrageous amount of spying…
Replacing the “Take-Make-Waste” Model with Sustainable Supply Chains
The switch to a circular economy could protect the environment while helping companies generate more…
A psychologist explains why negativity dominates your daily thoughts, and what to do about it
Brain science offers strategies that go beyond positive affirmations to create more lasting change. We’ve…
My 3 worst ideas as a founder and CEO, and why they were critical to my company’s growth
Failure can be funny. Seriously. The longer I serve as founder and CEO of Farmer’s…
The Iconic Helvetica Typeface Gets the NFT Treatment
Helvetica is regarded as one of the most widely-used and beloved typefaces ever designed, first…