Forget food porn. The latest Instagram trend is rooted in an ancient way of life
The Instagrammable food trend has given birth to novelty items like unicorn lattes and poop…
Browsing: Brand Strategy
Forget capturing mindshare. It’s time for brands to start giving customers space
Many people have less headspace available than they did pre-pandemic. It’s a significant shift and…
5 WAYS BRANDS CAN CREATE AN EQUITABLE WORLD IN THE METAVERSE
Marketers should serve humanity both in their vision of the future and the role of…
The sexiest part of content marketing isn’t your content
The other day a marketing professional asked people in her community to comment on her…
CX without design only gets you halfway
When mapping out the customer journey, combining traditional CX practices with user-centered design processes has…
Global: Has advertising lost its connection with consumers?
Advertising has always been designed to attract consumers to products and brands but is it…
Automated Creative + Durex
Discover how Brandwatch insights helped Automated Creative and Reckitt smash campaign performance records. Durex wanted to…
4 Top Creatives on the Ads That Influenced Them
In our new series, we hear from Omid Farhang, Pum Lefebure, Walter Geer and Gerry…
Why sustainability is the industry’s greatest creative brief
Adland has driven demand for products and services the world for decades but now it’s…
How brands can make the most out of the return to live experiences
Brands should embrace the consumer’s increased willingness to engage with digital experiences in a post-pandemic…