How your brand can sound distinctive in a noisy world
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson…
Browsing: Brand Perception
Creating A Marketing Masterpiece – Great Plan & Disciplined Execution
So often we as Marketeers get excited about a brilliant idea from our creative agencies.…
A battle plan for telcos’ digital-attacker brands
Many operators need to transform themselves to cope with new market conditions but have had…
How to write digital products with personality
The right words will shape the entire experience. User testing = trainwreck. We need…
Why entertainment and gaming brands should partner
Entertainment brands that partner with gaming properties can generate great PR and a positive halo…
All Vodka Is the Same. So Why Is Some More Expensive Than Others?
It’s about what people are really paying for. All vodka is the same. Really, it…
Managing a brand’s reputation via online reviews
Online reviews: Building a framework for the reputation economy (Part 1) The reputation economy is…
Shift Your Brand Perception – Rally Others to Tell Your Story
After reading my previous posts, you’re almost on your way to productively and energetically leveraging…
How B2B Marketers Are Embracing Brand as the Top Driver of Growth
A recent B2B International survey* of large businesses serving B2B markets has found optimism among…
The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception
Diageo’s Jane Walker brand launch fell flat with female consumers — here’s why. When the…