4 Top Creatives on the Ads That Influenced Them
In our new series, we hear from Omid Farhang, Pum Lefebure, Walter Geer and Gerry…
Browsing: Brand Equity
Why sustainability is the industry’s greatest creative brief
Adland has driven demand for products and services the world for decades but now it’s…
How brands can make the most out of the return to live experiences
Brands should embrace the consumer’s increased willingness to engage with digital experiences in a post-pandemic…
Five key priorities for delivering effective advertising
WARC today releases ‘Anatomy of Effectiveness: 2022 Edition’, a white paper giving brand marketers, advertising…
Make Way for Interest-Based Targeting
The loss of identity-based solutions is an opportunity for marketers The challenge With Apple’s iOS…
P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’
Marc Pritchard, chief brand officer at Procter & Gamble (P&G), has suggested that some companies…
How Gen Z and millennials are driving creator economy growth
What can brands can do to reach these younger consumers? Last month, SmartBrief explored how…
Inside the dissolution of Apple’s legacy design team
Apple’s design team is legendary. But following the death of Steve Jobs, dysfunction ran rampant,…
5 Common Fetishes of the Advertising Professional
You know you’re guilty of a few of these We ad people aren’t exactly known…
The Secret to Smart Spending
Historically, marketers have avoided procurement. However, agility in 2022 necessitates cross-functional alignment across all departments.…