From Cult to Culture: It Isn’t Just About Positioning
How culture branding impacts our work In the 1960s, Al Ries and Jack Trout introduced…
Browsing: Brand Equity
Ikea’s New Collection Makes Your Not-Home Office Feel Like Home
Dentsu helps ease the back-to-work transition Be it ever so humble, there’s no place like…
‘Social listening is so important’: Hulu adapts social strategy to follow fans’ interest
Much of the online chatter following the release of the limited series “The Dropout” this…
Google calls out Apple for its biggest design sin
Why won’t Apple help its own users text message people on Android phones? Marketshare. And…
Serena Williams Will Exit the Court, but Her Title as Brand Icon Is Assured
Don’t call it retirement. Instead, the end of her tennis playing days is an ‘evolution’…
Your inability to ‘quiet your mind’ isn’t due to lack of effort. It’s the wrong goal
These thoughts may increase our negative self-talk and lower our energy, leading our stories to…
MIT scientists have developed a new kind of camera—from a crab
Crabs see as well underwater as over it. This new camera does, too. For decades,…
Who Is Falling for Fake News?
New research from Wharton’s Ken Moon and Senthil Veeraraghavan recommends a data-driven solution for social…
There’s a new Gmail. But can it ever really change?
A redesigned Gmail may have already arrived in your inbox. No, it’s not all that…
Why the design thinking process is so important: a primer
The design thinking process might seem mystifying at first glance—but the five-step process boils down…