You can’t move too fast: A conversation with Andy Penn
As CEO of Telstra, Andy Penn reinvented the company’s product offerings, digital capabilities, overall structure,…
Browsing: Brand Equity
The definitive guide to what’s in and out in ad tech in 2022
— This article first appeared in digiday.com Seeking to build and grow your brand using…
Why Livestream Commerce Is on the Rise
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There…
‘Now you’re just annoying me’ – influencer fatigue sets in
The aspirational lifestyle displayed by many influencers might have made sense during the good times,…
This new Domino’s box settles the argument of whether or not you can recycle it
Three billion pizza boxes enter the market every year. Can Domino’s persuade consumers to actually…
In bid to become an always-on advertiser, Shell turns to dynamic creative tech
Shell has a dilemma: it wants to be a serious retailer but doesn’t advertise like…
Back-to-school beauty campaigns lean into Snapchat, TikTok and Instagram shopping
After three disrupted school years in a row, a return to normalcy means back-to-school shopping is back.…
THE TOP 5 CELEBRITY BRAND COLLABS YOU NEED TO KNOW ABOUT RIGHT NOW
Ad Age’s ranking of the hottest celebrity marketing moves of the past month This month:…
Reach Each Generation in Today’s Marketplace with These Marketing Tactics
Today’s marketing strategies prove significantly different than those from only a few decades ago. Now,…
How designing sports bras helped Lululemon launch women’s shoes
The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used…