How an empowered creator economy is challenging marketers
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their…
Browsing: Brand Equity
There’s a text-to-image AI art app for Mac now—and it will change everything
Diffusion Bee harnesses the power of the open source text-to-image AI Stable Diffusion, turning it…
How TikTok’s pushy watermark boosted its brand—and hurt Instagram
TikTik’s logo has become one of the most recognizable in digital culture—thanks in part to…
Digital Identity: Why It Matters in Web3
Wondering how people will interact in a decentralized, transparent world? Do you imagine a future…
‘I Didn’t Want to Be a Businessman’: Patagonia’s Founder Just Gave Away His $3 Billion Company
In an unprecedented move, Yvon Chouinard will transfer ownership of Patagonia to a trust and…
The Importance of Digital Disruption in Business and Marketing
Digital disruption is the renaissance of the 21st century. In the new world, where transformation…
This List Of Brands That You Need To Avoid Like The Plague Will Help You Become A Better Educated Consumer
A viral Reddit thread delivers a compendium of the worst brands from around the world…
How to Get Your Conscious Mind in the Driver’s Seat and Create Control in Your Life
Oftentimes, we’re at the mercy of our emotions. But the most successful people in the…
Overcoming the barriers to creativity
Client-side marketers recognise the power of creativity to deliver more effective marketing, but many find…
Netflix recalibrates strategy amid latest subscriber trends
Netflix Hunts for Cost Cuts, From Cloud Computing to Corporate Swag As Netflix Inc. NFLX 5.02%▲ looks to save money…