Glassdoor’s Bold Redesign Unveils Vibrant Colors and an Empowering Community Platform
Brand and digital studio Koto partners with Glassdoor for its first-ever facelift since the platform started in 2008. Glassdoor’s…
Browsing: brand equity
‘Fauxstalgic’ branding is having a moment
Nostalgia is an effective marketing tool, but brands don’t need a long legacy to harness…
Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated
Ahead of the release of the Warner Bros. Barbie film on July 21, marketers for…
NFTs still useful to promote brand loyalty
Are NFTs dead? How media agencies are framing the future of this blockchain tech After…
Why KIA’s confusing logo is part of a growing design trend
Kia has a logo problem: namely, that people can’t quite read it. The recent revelation…
How much impact can visual identity have on your organic visibility?
When it comes to optimizing your site for organic clicks, just how much time do…
Why B2B must embrace diverse and inclusive storytelling
It’s now a given that brands need to be inclusive in their marketing to meet…
Who cares about the metaverse?
Around the world, levels of understanding and interest in what the metaverse is and could…
Hendrick’s Gin creator shares marketing lessons
Steven Grasse is not bashful about plugging his agency: “I know more about the spirits…
The airport of the future might look like this
This clever proposal from global design firm HOK replaces long concourses with zippy automated shuttles.…