How to future-proof your job by thinking like a futurist
It’s about considering where (and how) you can add value. Sixty percent of Americans are…
Browsing: Brand Communication
Wasted breath and nonsense — How to avoid messed-up messages
Many companies that run radio and TV advertising waste their breath — and precious broadcast…
A Pricing Paradox: We Want Digital but Will Pay More for Analog
People find digital music, books, and games more convenient — but think physical goods should…
Don’t find customers for your products; find products for your customers
Where there is customer pain, there is an opportunity for brands. Moving the needle from…
Micro-Conversions: What They Are and Why They Matter
Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an…
Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…
Numerology and the Marketing Math!
Numerology and the Marketing Math: The 25 to 70% off enigma!Numerology: Definition:The branch of knowledge…
B2B Marketers’ Biggest Lead Gen Challenges
B2B marketers say creating effective content and collecting quality data are the two biggest challenges…
Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…
3 new marketing basics the new world needs
It’s become a somewhat hackneyed expression, but in just 12 months the world has changed…