Making the most of the message
In a time where customer experience is everything, Mike Betzer writes about the importance of…
Browsing: Brand Communication
Just don’t do it
We don’t need any more ads about equality from brands that don’t have their house…
Representation of Asians in advertising images still lacking
More needs to be done to capture and represent Asian culture in advertising images, with…
Understanding and shaping consumer behavior in the next normal
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes,…
Make it better, not just safer: The opportunity to reinvent travel
Do you remember your first flight? The first time you fell in love with a…
‘Boundless by Sony’ digital brand campaign spotlights trendsetting creators
Sony has unleashed a new digital brand campaign on social media to showcase how film, music…
‘Emocracy’ and the new politics of branding
With Brexit day looming ominously, David Penn of Conquest muses on how the emotional marketing…
HOW TO GET PR AND MARKETING ON THE SAME PAGE
Break down the silos, organize for success and prepare to lose control The concept of…
Mark Ritson: How ‘influencers’ made my arse a work of art
Influencer marketing suffers not just from the problems of fake followers and viewability, but from…
What Marketers Need to Know About Chat Apps
The rise of social media changed marketing. Now, before some marketers have even fully adapted…