Marketing
If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t…
When you’re checking out at the supermarket this holiday season, the cashier may ask if you would like to include…
General Motors is setting out on a course to reinvent its business in the age of Uber, Tesla and self-driving…
Content is the buzzword now in the digital age. Celebrities create content. Businesses create content. Influencers create content. Everyone is…
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written…
There was a time when most companies followed the Golden Rule out of the belief that treating customers right created…
New car, new market, new audience – when Volvo’s campaign was too successful How Volvo tailored a content campaign so impactful…
While most business research in the developing world focuses on finance, a Stanford professor is testing a different set of…
Through watching the stumbles of national brands, smaller businesses can learn what to do — and not do — to…
Being a marketer in the digital revolution is tough. Information is created at lightning speed, requests flood in across channels,…