Marketing
It’s hard to believe it’s only been about a decade since ads made the leap from TV screens and billboards…
Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible to tailor these programs to…
Speakers at MarTech pull back the curtain on artificial intelligence Marketers should use artificial intelligence (AI) to solve problems, not…
It’s not just about education. When thinking about how to revive economically lagging regions, especially in the Rust Belt, I often…
Gen Z girls are about to turn 23, yet many brands still don’t take them seriously and even worse, keep…
In the tenth episode of Asking Out Loud with the New School, Ellie Norman, Head of Marketing at F1, talks…
Here’s how to build your brand like the iconic hip-hop star. He’s won 119 awards from 288 nominations, including 12 Grammy Awards.…
John Schnatter may have stepped down from his position as Papa John’s chairman in July after the public learned that…
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all…
BIG COMPANIES ATTRACT big attention, and none quite as much as Apple. Its quarterly reports have become something of a collective soothsaying…