Marketing
Book publishing is a business and increasingly a technical one, but at its heart it is an art, writes Peter…
Marketers want to put ads everywhere — on boats, in Ubers and even inside fortune cookies. But one place that still remains unfulfilled is…
Paul Roetzer couldn’t stop watching. It was 2011 and Watson, a then-new IBM supercomputer, faced off against 74-time “Jeopardy!” champion…
Facebook had a bad 2018 when it came to trust and privacy, leading to a growing chorus of calls for…
Like artificial intelligence or blockchain, data science is a popular buzzword in the industry. Marketers are often confused around the…
Podcast: Play in new window | Download Every idea – even a great one – needs an editor. Someone to help sift through…
This article is part of an occasional series from leading voices about key issues facing marketing today. Artificial intelligence promises…
Here’s the hard truth: Most CMOs (including me, admittedly) will never be able to get all their work done. That…
Traditional marketing is useless. Although millennials are continually classified as being between the ages of 18-34, the reality is, they…
2018’s Most-Watched Stanford GSB Videos Sitting through a long train commute or heading off on a holiday vacation? Spend some…