Marketing
“Fearless Girl” became an icon overnight — expressing volumes without saying a single word, going global without moving an inch,…
With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and…
We used to think of video game graphics as blocky, static polygons. Today, real-time technologies are capable of simulating near-photo-realistic…
Influencers have a lot to offer brand managers and online marketers, but they will have to convince decision makers they…
For many U.S. retailers, 2018 turned out to be a very good year. Buoyed by a strong economy and low…
The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to create more robust cross-platform metrics…
Learning how to network effectively is an invaluable skill to have when it comes to discovering job opportunities and making…
Waiting is part of everyday life. We wait for dishes to be served at a restaurant, for products to be…
WHY IT’S HARD TO ESCAPE AMAZON’S LONG REACH IN 1994, SOON after Jeff Bezos incorporated what would become Amazon, the entrepreneur briefly contemplated changing…
Marketing is being shaped by emerging technologies, methods and patterns. It’s difficult to predict which methods will connect with consumers most…