Marketing
Without a clear strategy, companies often get sidetracked. Startups pushing to enter the market at just the right moment have…
Interpret and act on large amounts of information in a scalable way. It’s hard to escape the buzz around machine…
Effective marketing leaders often live in two realms—the present and the possible. A deep understanding of the customer can create…
How the ad industry forgot one of its core principles, and why it’s time for a content comeback When did…
Amazon’s plans to launch physical grocery stores this year is just the latest affirmation that, ironically, bricks-and-mortar stores are crucial…
Why do we feel strong emotional connections to video storytelling? Because stories entice us to remember and connect with a…
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is the rise-and-fall social response pattern…
B2B marketing strategies must account for the lag time between lead generation, lead management and the direct sales process. Otherwise,…
STOP ME IF you’ve heard this one: MoviePass, at this point the Benny Hill of subscription services, has re-re-reintroduced its unlimited…
AI could lead to an economic boost of $14 trillion in additional gross value added (GVA) by 2035, according to…