Marketing
AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think…
Celebrity endorsements sell products, even when the star outshines the brand. In a new study, Wharton experts use neuroscience to…
Using luxury goods could make you seem like a poor team player, according to new research from experts at Wharton…
The ‘TIME100 Most Influential Companies’ list has dropped for 2023, giving us our annual glimpse into corporate narrative trends. Some…
Michael Smith, head of brand marketing, discusses ‘irreverent optimists’ an NBA partnership and why he admires YouTube TV PepsiCo may…
TikTok has plans to launch an online shop in its U.S. app, putting it in direct competition with Shein, Amazon,…
Want to make sure your ads don’t appear next to problematic content? Curious how to minimize your risk when running…
Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average before they book. Booking.com and…
The majority of Unilever’s growth is coming from the long-lasting effects of brand building, and the FMCG giant’s chief digital…
In the late ’90s, Walmart had all the right ingredients to become the dominant online retailer. But then it made…