Marketing
AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think…
Your browser does not support the audio element. Wharton marketing professor John Zhang says category killers are facing extinction, and…
Atin Kulkarni, VP, Global Media and Commercial Capabilities, PepsiCo I’ve been at PepsiCo for just about eight years now, and…
CMOs at Fortune 500 companies also tend to last in their jobs about as long as other C-suite executives do—undercutting…
Marketers may be overlooking a generation of consumers that are neither millennials nor Gen Z. “Generation Zennial,” or those born…
In marketing, value isn’t where you think it is. IF YOUR BRAND isn’t reaching your audience at a visceral level, you’re…
For two decades, periodic updates on aging trends in the developed world would elicit spasms of superficial coverage about a surge…
Marketing via SMS (short message service) or MMS (multimedia message service) is massively popular because it takes advantage of mobile…
As much as creators create content because it’s their passion, the ones who are serious usually want to turn it…
Technically, I guess vanity’s not a sin. It didn’t make the list of the seven deadliest, anyway. But the “look…