Corrigendum Notice


Over a period of time,this platform had featured multiple articles listed below without appropriate right, consent or attribution. The grave error is deeply regretted. All of the referred content & IP is to the full credit of Sergio Brodsky.

The articles under reference are:

Dreams-for dollars branding is full of contradiction but thats why it works








Sergio Brodsky

Sérgio Brodsky (L.LM, MBA) is an internationally experienced brand strategist, a marketing lecturer at RMIT and chairman at The Marketing Academy Alumni. He is passionate about cities and culture and the role of brands and technology in society, an intersection from where he drew inspiration to conceive a radically innovative approach to brand communications, he coined Urban Brand-Utility. Connect with Sérgio on or through his Twitter handle @brandKzarglobal brand strategy and innovation.Follow him on Twitter: brandKzar.

About Author


BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.

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