MARKETERS’ BIGGEST CONCERNS HEADING INTO 2023
The economy leads the list, but growth, marketing spending, sustainability, DE&I and measurement also loom…
Browsing: Marketing
How marketers can benefit from “heat testing” Validating Product-Market Fit in the Real World
Since the invention of surveys in the 1930s, companies have used market research to size…
2023 Is A Pivotal Year For B2B Marketing—Are You Ready?
Peter Weinberg and Jon Lombardo, of the B2B Institute for LinkedIn, talk about how B2B…
Marketing for good: brand responsibility isn’t a clever creative joke
Inclusive advertising is tricky at the best of times. Addressing some of this year’s highlights…
Hendrick’s Gin creator shares marketing lessons
Steven Grasse is not bashful about plugging his agency: “I know more about the spirits…
Why ChatGPT will profoundly transform every marketing career, starting now
The ChatGPT struggle I am a person who explores the edges. I experiment with every…
Gartner: Uncertainty clouds CMO prospects for 2023
Dive Brief: Marketing chiefs will face serious challenges to growing brand value and loyalty next…
What these latest consumer affinity trends tell us about marketing in 2023
Consumer affinity across social media can reveal some surprising insights about how people shop and…
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Over a period of time,this platform had featured multiple articles listed below without appropriate right, consent or…
Why 5% > 95% ?
No. The arithmetic may not look right. Contrarian and defies established norm. Yes. But, dare…