Browsing: Branding
The business model that could save fashion—and why it isn’t everywhere.
Why aren’t more brands adopting this business model to save fashion? Enormous piles of unsold clothes…
Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
In its first-ever global campaign, the streaming giant aims to make its brand feel like…
Can Tesla Maintain Its Momentum?
Electric vehicle and storage battery maker Telsa and its cofounder and CEO, Elon Musk, have…
Linked in offers brands new followers insight
Pages also now have an ‘Events’ tab for to feature their (virtual) events. inkedIn rolled…
Growing U.S. Product Placement: How Far Can It Go?
Branded entertainment/product placement on TV continues to seek new heights — as well as potentially…
How brands pitch the feminist voice: Corporate hijack or a revolutionary step for women?
The gender divide story in India is not new but Neeta Dsouza argues that there’s…
Just don’t do it
We don’t need any more ads about equality from brands that don’t have their house…
How brands can address the coming paradigm shift
Lockdowns have lasted longer than the 66 days research suggests it takes to form a…
How to realign a disorganized work-from-home schedule
Develop a renewed sense of control by reviewing your daily scheduling tactics and time boundaries.…
How One Need Motivates Your Employees AND Your Customers
Human beings have a powerful, instinctive need to belong. Abraham Maslow was the first to highlight…